Nike: The Gay Boot

[object object] Nike: The Gay Boot bootGif

Brief: Create a Nike-led campaign that will help create the environment needed for professional footballers to feel confident enough to be openly gay, and reach 100% of their potential.

Credits: I partnered with Alex on this project. She did the copy, I made the visuals.

Your sexuality isn’t what makes you a professional athlete. It’s your performance. We’re going to use Nike football boots to prove it.

We will start with Nike announcing that a ‘Gay Boot’ is ‘Coming Out Soon.’ A teaser campaign will invite the public to guess what it will look like. Will it be covered in rainbows? Gay icons? What will make it different to other Nike boots?

The answer? Nothing. On release day, an existing pair of Nike football boots will be sold in new ‘The Gay Boot’ boxes, with new labels attached. A percentage of proceeds from all boots sold will go to organisations that support LGBTQ+ athletes.

By having an existing pair of Nike football boots ‘come out’ as gay, we’re going to show that it’s performance that matters. That the only thing that makes these boots different is the boxes we put them in, the labels we put on them. We’re going to send home the message that it’s the same for gay players. And we’re going to do this all with one pair of boots.

Snapchat Astronaut

Snapchat Astronaut spaceYellow2

This weekend Snapchat released lens studio, an AR development tool for literally anyone to create content, upload to snapchat, and share with friends!! I give you A swing dancing Spaceman!

Sandows

[object object] Sandows PreviewSandows

Sandows approached D&AD shift to create a channel that would step away from the ‘coffee snob’ mentality and would appeal to a newer, younger, and more creative demographic.

While Artists have proved to be imaginative and creative on their own, a special muse inspired 6 selected artists in their creation, Sandows own cold brew coffee.

6 creatives were tasked to give their own spin on the bottle, while being fuelled by the specially blended cold brew

The Accord

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Since 2008, London has lost 40% of its live music venues and 50% of its nightclubs. This is largely due to gentrification. Property developers and business syndicates are constructing housing projects close to popular city hotspots. This is causing conflict and leading to venue closures.

‘The Accord’ proposes that property developers and landlords cover the cost of soundproofing nearby qualified entertainment venues. This will help ensure their continued existence without disturbing local residents.

The agoraphobic & the astronaut

the agoraphobic & the astronaut The agoraphobic & the astronaut Astroid Field I

This is a personal project I started to help me get through certain feelings and emotions that have been invading my life recently, work has become difficult to deal with, money has always been tight, family members passed and close friends seemed to be drifting away, all these occurrences seemed to have put me in a bit of a self-loathing ‘lul’, I had become distant and reluctant to go out, try new things or meet new people, it got to a point where the idea of it triggered panic attacks and self induced isolation which further fed my anxiety.

I had to remind myself that there is a lot of beauty in the world, I’m only one quarter through my life with so much left to explore! I created my astronaut, a persona to strive to become , casting the unknown as my frontier to conquer. To start I needed motivational material, I needed to perceive “The astronaut” as the ultimate symbol of exploration, starting at my PC I am creating stunning visuals to encourage me to take those first steps, and develop them into giant leaps that change my life.

Opal Apples / little apple BIG personality

Opal Apples / little apple BIG personality opalCover

yesyesBD : Teaming up with local agency mush digital to create a bold, brave and cheeky apple brand, a strong and comical personality that is memorable and can go on to be a brand champion in its field
(no pun intended).

The Opal Apple is visually unappealing to look at and is often passed by consumers in favour for one of its green or red counterparts, this campaign was created to boost the Opal’s self image by having a “I’m not that good looking but at least I’m fun to be with” personality that would drown out any current apple (fruit) products via loud colours, comical personality and witty one-liners.

hull52

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Hull52 ran by local designer Adam Kerr, myself and a couple of other arty folk, was developed to showcase the diversity of the Hull creative scene, by taking 52 artists / designers and asking them to design something simple. A single playing card. Designs are unguided, uncensored and completely open to creative license.

The 52 artists are composed of hobbyists, college students, uni students, teachers, freelancers and industry professionals.

With the help from our project partners, advertising agency yesyesBD we have gained amazing support and backing from local companies. We are still on the lookout for a potential sponsor to make this deck of cards a reality!! if you’re interested in this project and would like to know more, please get in touch! lewisbeedham@gmail.com

STÖK

STÖK STÖK skullBottle

I like my beer like I like my metal, heavy, loud and bitter, I felt not enough beer brands represented my demographic and so STÖK was born.

An iconic feature I love about the project is the “Built-in” bottle-cap opener (skull) – The idea is if you apply pressure to the face / forehead of the skull the bottom jaw will hook itself under the cap to open the bottle.

Just a fun project I played with over bank holiday weekend. #RockOutWithMyStökOut