Project Info

D&AD New Blood Shift


Branding project for D&AD New Blood Shift 2018.

As part of D&AD Class of 2017 I was asked to develop a visual identity for London Shift class of 2018. Working with Matt Jones and Abigail Lucy Stephenson (Lucky Generals)

Talent doesn’t need a university degree, or A levels.
Talent pours our pints, serves our meals and delivers our post.
Talent works through the night, and dreams through the day.
Talent says the unsayable and makes the unmakeable.
​Talent is relentless, unwavering, and indifferent.

D&AD New Blood Shift is an intensive night school programme that places an emphasis on raw, untrained talent. Shift compels its students to make the best creative work of their life. This is accomplished through workshops, talks by those at the top of their game and real client briefs that show young minds how to apply their abilities and craft, and find paid opportunities and a route into a new career.


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