Project Info

Opal Apples / little apple BIG personality

yesyesBD : Teaming up with local agency mush digital to create a bold, brave and cheeky apple brand, a strong and comical personality that is memorable and can go on to be a brand champion in its field
(no pun intended).

The Opal Apple is visually unappealing to look at and is often passed by consumers in favour for one of its green or red counterparts, this campaign was created to boost the Opal’s self image by having a “I’m not that good looking but at least I’m fun to be with” personality that would drown out any current apple (fruit) products via loud colours, comical personality and witty one-liners.